About

Everyday Luxury had to begin somewhere

The story

Malinalli was founded with a passion for creating apparel that elevates the golf experience. The goal was never just to design clothing, but to build a brand that represents confidence, comfort, and modern elegance.

Inspired by the heritage of the game and the evolution of contemporary fashion, Malinalli combines traditional craftsmanship with modern materials. Each piece reflects a commitment to thoughtful design, performance, and attention to detail.

From breathable polos to lightweight pullovers and tailored golf essentials, our products are built to perform without compromising sophistication.

Designed for the Modern Golfer

Golf today is more than a sport. It is a lifestyle. Malinalli embraces this by creating versatile apparel that transitions effortlessly from the course to everyday settings.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Looking Ahead

Malinalli continues to evolve with the modern golfer in mind. As the brand grows, our focus remains the same: creating apparel that balances luxury, performance, and effortless style.

Our mission is simple — to deliver everyday luxury designed for movement, confidence, and the game you love.